Affiliate marketing concept:

The concept of affiliate marketing refers to a type of marketing work that enables an individual or company to earn money from making sales to another person or other companies. This is done through special marketing methods used by experienced marketers to promote products and services. Merchants want to sell their products with the help of third parties, with whom they agree to share the revenue; This way they may not make the same profit as they would have if they sold the product themselves, but in the long run and with the help of affiliate marketing, the increased sales generate significant profits for them despite sharing a certain rate with a third party. In the past, marketing in exchange for commission was known as “brokerage,” and the workflow was an agreement between a person, the “broker,” with the owner of the commodity to market and promote this commodity in exchange for a commission obtained immediately upon the success of selling the commodity.

There are three main types of affiliate marketing:

1- Separate affiliate marketing: This is a model in which the affiliate has no connection to the product or service he is promoting, does not have relevant known skills or experience, and does not make claims about using the product. It is the most non-involved form of affiliate marketing.

2- For connected affiliate marketing: The promotion of products or services by an affiliate company includes some kind of relationship with the offer. In general, there is a connection between the affiliate company and the product or service, while the marketing company has sufficient influence, reliability, and experience to bring more visits.

3- Contributor Affiliate Marketing: This type of marketing contributes to the formation of a deeper relationship between the marketing company and the product or service they are promoting, as they have used the product or are confident that others can share their positive experiences.

Advantages and disadvantages of affiliate marketing:

Affiliate marketing can lead to significant profits for the advertising company and the affiliate marketer, as the company benefits from the low-cost advertising and creative marketing efforts of these companies, and the affiliate company also benefits by earning additional income and incentives.

How does work in the field of affiliate marketing work:

Work has been done in the field of marketing affiliate products via the Internet through the business owner’s offer to open job opportunities for people as affiliate marketers with him, through their undertaking some efforts, which are about targeting customers interested in this type of goods and promoting them based on a marketing strategy through any of the various marketing platforms. The affiliate selling process is considered a process between a product owner and a marketer, in which, for example, you play the role of the affiliate marketer, and accordingly you promote this product in an attempt to sell it to a large number of consumers interested in this product.

What are the benefits of affiliate marketing for companies and individuals:

Affiliate Marketing now plays a pivotal and very important role in achieving wide and large selling profits, whether for companies, online selling sites, brands that own products, goods and services, or for people and individuals working with the affiliate selling system.

1- The benefits of affiliate marketing for companies

· Wider diffusion of the products and services they produce: causes wider diffusion of the products, goods or services they sell; Because it works to reach the products to a large base of potential consumers, larger than has been reached traditionally.
· Achieving the highest amount of sales: This is because companies can, based on the wide spread of the product provided by the commission sales process, will thus achieve huge profit rates through a high conversion rate and the rate of sales volume achieved on the store or website of the brand or company.
· There is no risk to the companies or the advertiser: the companies in this process are not exposed at all to any kind of risk, as the company or brand does not pay money to the second party “the affiliate marketer” until after the sale process is completed and the consumer completes the purchase process. Products and their cost.
2- Profit from affiliate marketing and the benefits of affiliate marketing for individuals:

· Profiting from home at huge and amazing rates: It helps them effectively and seriously make a profit from home and collect quick and huge profits easily from their homes. All they need is just a computer or laptop and a way to connect to the Internet to start their own business.
· The absence of any risk or liability: As for the most important advantage for affiliate marketers here, it is that working in it also does not carry any risk and does not bear any risk to the marketer himself, just as it does not carry any risk to the companies that represent the advertiser party in the process, as they It also does not bear any risks for the second party in that currency, which is the affiliate marketer, as we find that the affiliate marketer does not bear responsibility for anything in that process, whether hosting websites, storing products, carrying out packing and shipping operations for orders, or even collecting the value of the products from customers.
· There is no need for capital to start the business: You are not required at all to have a large capital. In this process, you will trade with other people’s money and products, and if you succeed in selling one of them, then you will get the agreed upon commission. If not, It enables you to sell, as you will not receive a commission, and thus you do not need your capital to start your business
· Managing the business from anywhere and at any time without restrictions or conditions: Another feature that must also be mentioned is that it provides enormous possibilities in managing your business in the field of affiliate marketing from anywhere and at any time convenient for you during the entire day. In this process, you are not forced to work. At a specific time or from a specific place, on the contrary, you are free to manage the business as you wish, and the more you work, the more sales you will achieve, and thus you will get
Get more commissions and profits.

The most important tools to facilitate your work in the field of affiliate marketing:

1- A tool for creating landing pages: Creating these landing pages helps you improve search engines and facilitate access to the marketing offers you provide on the products whose sales you are trying to increase.

2- A tool for tracking and analyzing the results of advertising campaigns: as well as tools that help you follow and analyze competitors who sell products similar to what you are trying to promote to collect commission.

3- A tool for viewing advertisers’ pages that are not available in your country: This task is actually one of the necessary steps, in order to ensure that it is working correctly first, and to ensure that it is a good and attractive page.

4- A tool to view competitors’ campaigns: You often need a tool through which you can view the paid advertising campaigns launched by your competitors who are promoting products and services similar to what you are already promoting. These tools help you a lot in being many steps ahead of your competitors and ultimately staying ahead of the fierce competition. .

Positives:

• Low cost advertising
• Access to a wider market
• Better accounting for qualified leads
• Negatives:
• Vulnerable to fraud
• Less creative control
• Vulnerable to theft